Marketing Places, Spaces, People & Ideas

Posts Tagged ‘Writing’

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »

Hardwired to Communicate

October 14th, 2009 by Mandy Vavrinak

Humans are hardwired to communicate. Effective communication involves framing and sending signals plus receiving/interpreting them accurately. Reducing the noise between buyer and seller would yield immediate tangible benefits.
Even more life-changing would be this type of investment in our other personal relationships.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Writing | 2 Comments »

Beyond “Know Your Audience” > Writing With Purpose

October 8th, 2009 by Mandy Vavrinak

But I challenge you to go beyond “writing for people interested in marketing” (for instance)… are they neophytes? Experienced but still enthusiastic? Jaded? Bored with the field and seeking new inspiration? A post that would appeal to a neophyte marketer and one that would appeal to the jaded among us are likely very different posts even though both would be written for people interested in marketing.

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Posted in Marketing, Small Business, Social Media, Writing | 3 Comments »

5 Basic Communication Rules

August 25th, 2009 by Mandy Vavrinak

If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Writing | 3 Comments »

It's Complacency That Breeds Contempt – For Your Audience

July 29th, 2009 by Mandy Vavrinak

A few butterflies before a presentation is a good thing… it’s been said that familiarity breeds contempt but I think it’s complacency that breeds contempt for your audience.

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Posted in Marketing, Small Business, Writing | No Comments »

Project Convergence

July 26th, 2009 by Mandy Vavrinak

It’s Sunday, but my weekend is suffering from a case of project convergence. It’s what happens when all your project planning goes awry (sometimes through no fault of your own) and multiple project deadlines converge. I work well under pressure; in fact, some of my very best work & ideas happen under the threat of [...]

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