Marketing Places, Spaces, People & Ideas

Posts Tagged ‘Twitter’

Some Favorite PR People, Sites and Resources

March 3rd, 2010 by Mandy Vavrinak

I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys.
I compiled a beginning list on the Journal Record’s [...]

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Posted in Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

Real Time Relevance – The New SEO

December 13th, 2009 by Mandy Vavrinak

How real time search is driving relevance on the web, and why companies need to care…. and prepare.

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Posted in Marketing, Small Business, Social Media | 16 Comments »

ODOT Learns Twitter The Hard Way

October 27th, 2009 by Mandy Vavrinak

My response to the OkDOT / SaxsumPR Twitter tempest.

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Posted in Marketing, Public Relations, Social Media | 7 Comments »

Truths About Building Community

October 20th, 2009 by Mandy Vavrinak

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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Posted in Marketing, Public Relations, Small Business, Social Media, Writing | 7 Comments »

Automating Politeness

October 3rd, 2009 by Mandy Vavrinak

There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….

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Posted in Interesting Stuff / Other Things, Marketing, Social Media, Social Media | 7 Comments »

Twitter Me This, Batman

September 26th, 2009 by Mandy Vavrinak

But beyond the practical… Twitter me this, Batman… why do we try to use Twitter as a giant echo chamber?

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Posted in Marketing, Small Business, Social Media, Social Media | 2 Comments »

Forget The Strategy Vs. Tactics Debate

September 7th, 2009 by Mandy Vavrinak

FIRST: Forget the debate over whether Social Media is a strategy or a tactic. We (practioners) tend to spend a lot of time arguing this point. Why? If the answer to this question changes the implementation, then it matters. If it doesn’t, well, then it doesn’t.

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Posted in Marketing, Social Media | 7 Comments »

Making Social Media Matter For Business (Pt. 2)

August 2nd, 2009 by Mandy Vavrinak

Part two of my Making Social Media Matter for Business series, including a list of great resources and my thoughts on what works in this marketing space for business users.

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Posted in Marketing, Small Business, Social Media | 5 Comments »

Making Social Media Matter For Business

July 28th, 2009 by Mandy Vavrinak

Thoughts on relevance and promotion for business, using Social Media. In other words, making social media matter for business.

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Posted in Marketing, Small Business, Social Media | 4 Comments »

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