Marketing Places, Spaces, People & Ideas
Posts Tagged ‘Twitter’
That’s What She Said… interview on PR and Social Media
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Welcome to the Age of the Social Shareholder
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
More Favorite PR People, Tips & Resources
A few weeks back, I posted then original PR People, Tips & Resources post. Several of you submitted additional people, espectially, whom you thought should be included. I’ve vetted, added and here, for your enjoyment, is a new and improved list of PR goodness. Again, please use the comments to let me know if you [...]
Some Favorite PR People, Sites and Resources
I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys. I compiled a beginning list on the Journal [...]
Passion, Influence, Relevance and Bubbles
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
Real Time Relevance – The New SEO
How real time search is driving relevance on the web, and why companies need to care…. and prepare.
Truths About Building Community
If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”
Automating Politeness
There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….
Twitter Me This, Batman
But beyond the practical… Twitter me this, Batman… why do we try to use Twitter as a giant echo chamber?
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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Blogroll
- A n n a r c h y
- Advertising Age – Top Work
- Altitude Branding
- Brains On Fire Blog
- Brandhabits
- Copyblogger
- davefleet.com
- Development Blog
- Documentation
- eGrace Creative
- Full Tilt Blogging.com
- instantShift
- Lead Change Group
- Media Relations Blog – TopRank Online Marketing
- Personal Branding Blog – Dan Schawbel
- Retail Traffic
- Seth’s Blog
- Small Business Marketing Blog from Duct Tape Marketing
- Suggest Ideas
- Support Forum
- TechCrunch
- The Bad Pitch Blog
- The Viral Garden
- Web design that excites people: S.Joy Studios
- Wired PR Works