Marketing Places, Spaces, People & Ideas
Posts Tagged ‘Social Media’
What Drives Your Digital Engine?
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]
That’s What She Said… interview on PR and Social Media
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Welcome to the Age of the Social Shareholder
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
Struggling to Find Your Voice
I’ve talked to many groups, clients, friends, family members and even some random strangers (it’s my husband’s fault, he’s just like that) about blogging and content generation over the past year. Many of those hearing my words looked at me like I had recently grown a second head. For all those out there who are [...]
Why You Should Attend Get Social
It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and [...]
Is it still all about Location, Location, Location?
The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be. I resisted the allure [...]
Google Goes Social And Size Does Matter
I noticed yesterday that new results were on my Google results page (entry on the page, above?). A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others. Google’s take on Social Search mirrors what I’ve been saying (or my [...]
DIY Brand Audit for Small Businesses
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Passion, Influence, Relevance and Bubbles
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
Real Time Relevance – The New SEO
How real time search is driving relevance on the web, and why companies need to care…. and prepare.
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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Blogroll
- A n n a r c h y
- Advertising Age – Top Work
- Altitude Branding
- Brains On Fire Blog
- Brandhabits
- Copyblogger
- davefleet.com
- Development Blog
- Documentation
- eGrace Creative
- Full Tilt Blogging.com
- instantShift
- Lead Change Group
- Media Relations Blog – TopRank Online Marketing
- Personal Branding Blog – Dan Schawbel
- Retail Traffic
- Seth’s Blog
- Small Business Marketing Blog from Duct Tape Marketing
- Suggest Ideas
- Support Forum
- TechCrunch
- The Bad Pitch Blog
- The Viral Garden
- Web design that excites people: S.Joy Studios
- Wired PR Works