Marketing Places, Spaces, People & Ideas

Posts Tagged ‘Social Media’

Is it still all about Location, Location, Location?

March 11th, 2010 by Mandy Vavrinak

The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of  location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be.
I resisted the allure for [...]

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Posted in Marketing, Retail Growth, Small Business, Social Media, Social Media | 6 Comments »

Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

DIY Brand Audit for Small Businesses

December 28th, 2009 by Mandy Vavrinak

This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:

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Posted in Marketing, Small Business, Social Media | 5 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

Real Time Relevance – The New SEO

December 13th, 2009 by Mandy Vavrinak

How real time search is driving relevance on the web, and why companies need to care…. and prepare.

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Posted in Marketing, Small Business, Social Media | 16 Comments »

Google Wave is a Useless Single Shoe

November 30th, 2009 by Mandy Vavrinak

My thoughts on why Google Wave is like one half of a really great pair of shoes.

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Posted in Marketing, Small Business, Social Media | 4 Comments »

UPDATE: Social Media Project with FOX23 Tulsa

November 12th, 2009 by Mandy Vavrinak

We’ve now completed two full weeks with the team at Fox23 Tulsa, and its been a whirlwind. With station newsroom schedules, our team of Ron Hudson, Cindy Morrison, Mike Henry, Sr., and myself deliver four presentations each week to Fox23 employees. Fox23 News Director Todd Spessard and the rest of the leadership team at Fox embraced the idea of elevating their social media interaction to a new level and have been incredibly supportive as we’ve worked together.

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Posted in Marketing, Small Business, Social Media | 2 Comments »

Taking on New Project With FOX23 Tulsa

November 1st, 2009 by Mandy Vavrinak

Marrying the idea of sharing what we each individually knew (and could collectively add) to the concept of helping a business effectively use social media excited all of us.

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Posted in Marketing, Public Relations, Small Business, Social Media | 1 Comment »

ODOT Learns Twitter The Hard Way

October 27th, 2009 by Mandy Vavrinak

My response to the OkDOT / SaxsumPR Twitter tempest.

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Posted in Marketing, Public Relations, Social Media | 7 Comments »

Truths About Building Community

October 20th, 2009 by Mandy Vavrinak

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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Posted in Marketing, Public Relations, Small Business, Social Media, Writing | 7 Comments »

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