Welcome to the Age of the Social Shareholder

June 28th, 2010 by Mandy Vavrinak

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

Tags: business development, Communication, connectivity, fans, Mandy Vavrinak, Marketing, responsibility, Social Media, social shareholders, Twitter
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