Marketing Places, Spaces, People & Ideas
Posts Tagged ‘planning’
Reflection Doesn’t Suit Me
Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…
Recovery… How’s That Working For You?
Examine your business: How much of your previous customer base is still with you? At what level? What are they buying now and why? Do they have new needs/desires? Where is your profit? Where do you excel? Where can you grow? What challenges are you facing from a staffing, resource and marketing perspective?
Start with WHY – and Win
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]
They Buy Because We Use These > Brand Audit, Pt 2
By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information. Talk to your customers. Especially your [...]
DIY Brand Audit for Small Businesses
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Forget The Strategy Vs. Tactics Debate
FIRST: Forget the debate over whether Social Media is a strategy or a tactic. We (practioners) tend to spend a lot of time arguing this point. Why? If the answer to this question changes the implementation, then it matters. If it doesn’t, well, then it doesn’t.
Schizomedia
Why I live in a schizomedic world and why that’s not really a bad thing. New media and old media collide.
Project Convergence
It’s Sunday, but my weekend is suffering from a case of project convergence. It’s what happens when all your project planning goes awry (sometimes through no fault of your own) and multiple project deadlines converge. I work well under pressure; in fact, some of my very best work & ideas happen under the threat of [...]
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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