Posts Tagged ‘Marketing’
February 12th, 2010 by Mandy Vavrinak
I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog.
This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling of [...]
Tags: Business, job, Journal Record, Lessons Learned, Marketing, PR, reality TV, Undercover Boss
Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »
February 5th, 2010 by Mandy Vavrinak
I don’t normally rant on this blog… not really my style. But I feel compelled to cry out against the marketing sins of Jim Norton Ford in Tulsa.
Ford is the only American motor vehicle company that posted growth last month. Ford did not take bail-out money and is taking its corporate marketing in a [...]
Tags: Advertising, Business Growth, Ford, Marketing, Radio
Posted in Marketing, Small Business, Social Media | No Comments »
January 28th, 2010 by Mandy Vavrinak
I noticed yesterday that new results were on my Google results page (entry on the page, above?). A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]
Tags: Communication, connectivity, Google, Marketing, real time search, relevance, Social Media, web site
Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »
January 22nd, 2010 by Mandy Vavrinak
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]
Tags: Business, business development, Communication, Marketing, messaging, planning, PR, Writing
Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »
January 4th, 2010 by Mandy Vavrinak
By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information.
Talk to your customers. Especially your best [...]
Tags: Business, business development, Inspiration, Marketing, marketing places, planning
Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 1 Comment »
December 28th, 2009 by Mandy Vavrinak
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Tags: Business, business development, Marketing, marketing places, planning, Social Media
Posted in Marketing, Small Business, Social Media | 5 Comments »
November 12th, 2009 by Mandy Vavrinak
We’ve now completed two full weeks with the team at Fox23 Tulsa, and its been a whirlwind. With station newsroom schedules, our team of Ron Hudson, Cindy Morrison, Mike Henry, Sr., and myself deliver four presentations each week to Fox23 employees. Fox23 News Director Todd Spessard and the rest of the leadership team at Fox embraced the idea of elevating their social media interaction to a new level and have been incredibly supportive as we’ve worked together.
Tags: business development, FOX23, Lessons Learned, Marketing, Social Media
Posted in Marketing, Small Business, Social Media | 2 Comments »
November 1st, 2009 by Mandy Vavrinak
Marrying the idea of sharing what we each individually knew (and could collectively add) to the concept of helping a business effectively use social media excited all of us.
Tags: Business, FOX23, Marketing, passion, Social Media
Posted in Marketing, Public Relations, Small Business, Social Media | 1 Comment »
October 29th, 2009 by Mandy Vavrinak
It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.
Tags: Communication, holidays, Marketing, messaging
Posted in Interesting Stuff / Other Things, Writing | No Comments »
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