Marketing Places, Spaces, People & Ideas

Posts Tagged ‘marketing places’

They Buy Because We Use These > Brand Audit, Pt 2

January 4th, 2010 by Mandy Vavrinak

By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information.
Talk to your customers. Especially your best [...]

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Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 1 Comment »

DIY Brand Audit for Small Businesses

December 28th, 2009 by Mandy Vavrinak

This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:

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Posted in Marketing, Small Business, Social Media | 5 Comments »

Branding Places

September 28th, 2009 by Mandy Vavrinak

What you say about your place is marketing. What people think about your place is branding. When I see a city manager’s business card produced in house and printed on donated paper at the least expensive price point possible, with a “logo” that consists of a divided shape of some sort with each quadrant filled by some hallmark of place history, I shudder. Again. What is the promise?

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Posted in Cities & Towns, Economic Development, Marketing, Retail Growth | 2 Comments »

5 Basic Communication Rules

August 25th, 2009 by Mandy Vavrinak

If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Writing | 3 Comments »

A Primer for Cities on Retail Development

July 23rd, 2009 by Mandy Vavrinak

Co-authored by Rickey Hayes and Mandy Vavrinak
More and more cities and communities are realizing that growing their retail base wisely is an integral part of any balanced and long-term economic development strategy. Not every city can support extensive retail; overbuilding in some categories and areas has contributed to today’s economic woes in the retail sector. [...]

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Posted in Economic Development | No Comments »