Yes, I’m making changes on the blog/site. And yeah, it’s dark and the colors aren’t “me.” I’m working on it… you did arrive at the right place, it just doesn’t look like home yet. I loved the clean, simple lines and colors of my old site/theme, but the limited functionality was hindering its usability. So [...]
Today context (all those influencing factors) changes more rapidly then ever before. If you assume, as a business or brand, that what worked last month or even last week, will work this week… you allow complacency to frame your offerings and your engagement.
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
Luckily, they weren’t my clients when those things happened… and that’s because a bit of preparation goes a long, long way to solving the pre-TV panic attack. Here’s a few basic rules and tips to keep your TV appearance a positive thing for you and your business or cause:
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]
