Marketing Places, Spaces, People & Ideas

Posts Tagged ‘connectivity’

Is it still all about Location, Location, Location?

March 11th, 2010 by Mandy Vavrinak

The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of  location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be.
I resisted the allure for [...]

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Posted in Marketing, Retail Growth, Small Business, Social Media, Social Media | 6 Comments »

Some Favorite PR People, Sites and Resources

March 3rd, 2010 by Mandy Vavrinak

I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys.
I compiled a beginning list on the Journal Record’s [...]

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Posted in Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

Real Time Relevance – The New SEO

December 13th, 2009 by Mandy Vavrinak

How real time search is driving relevance on the web, and why companies need to care…. and prepare.

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Posted in Marketing, Small Business, Social Media | 16 Comments »

Google Wave is a Useless Single Shoe

November 30th, 2009 by Mandy Vavrinak

My thoughts on why Google Wave is like one half of a really great pair of shoes.

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Posted in Marketing, Small Business, Social Media | 4 Comments »