Marketing Places, Spaces, People & Ideas

Posts Tagged ‘community’

Pause For Station Break…

December 29th, 2009 by Mandy Vavrinak

I was getting ready to write the second post in the DIY Brand Audit for Businesses post when I wondered… since the first one didn’t exactly generate conversations, comments, crazy sharing… maybe I’d better evaluate.
I’m just wondering what you would like to see/hear/explore in this space. The blog is going to evolve in the [...]

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Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 3 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

Truths About Building Community

October 20th, 2009 by Mandy Vavrinak

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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Posted in Marketing, Public Relations, Small Business, Social Media, Writing | 7 Comments »