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Posts Tagged ‘Communication’

That’s What She Said… interview on PR and Social Media

July 8th, 2010 by Mandy Vavrinak

Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Social Media | No Comments »

Welcome to the Age of the Social Shareholder

June 28th, 2010 by Mandy Vavrinak

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

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Posted in Business, Relevance and Passion, Marketing, Small Business, Social Media, Social Media | 4 Comments »

No One Pays To Be Informed

June 23rd, 2010 by Mandy Vavrinak

In the long ago days – say 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the WSJ or NYT. What [...]

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Uncategorized, Writing | 3 Comments »

On Getting Fired

April 16th, 2010 by Mandy Vavrinak

If you’ve been there, you know it stinks… and sometimes the worst of it isn’t the financial difficulty, it’s the confidence shattering, ego body blow that does you in. While I own my business so I can’t technically “get fired,” it feels very much the same when a client decides to go another route and [...]

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Posted in Marketing, Small Business | 5 Comments »

My brother is a shoe bomber (Or… context matters)

February 26th, 2010 by Mandy Vavrinak

So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Writing | No Comments »

Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others. Google’s take on Social Search mirrors what I’ve been saying (or my [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

It’s NOT a “Fall Festival”

October 29th, 2009 by Mandy Vavrinak

It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.

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Posted in Business, Relevance and Passion, Writing | No Comments »

ODOT Learns Twitter The Hard Way

October 27th, 2009 by Mandy Vavrinak

My response to the OkDOT / SaxsumPR Twitter tempest.

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Posted in Marketing, Public Relations, Social Media | 7 Comments »

Truths About Building Community

October 20th, 2009 by Mandy Vavrinak

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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Posted in Marketing, Public Relations, Small Business, Social Media, Writing | 7 Comments »

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