Marketing Places, Spaces, People & Ideas

Posts Tagged ‘Communication’

My brother is a shoe bomber (Or… context matters)

February 26th, 2010 by Mandy Vavrinak

So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.

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Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »

It’s NOT a “Fall Festival”

October 29th, 2009 by Mandy Vavrinak

It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.

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ODOT Learns Twitter The Hard Way

October 27th, 2009 by Mandy Vavrinak

My response to the OkDOT / SaxsumPR Twitter tempest.

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Posted in Marketing, Public Relations, Social Media | 7 Comments »

Truths About Building Community

October 20th, 2009 by Mandy Vavrinak

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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Hardwired to Communicate

October 14th, 2009 by Mandy Vavrinak

Humans are hardwired to communicate. Effective communication involves framing and sending signals plus receiving/interpreting them accurately. Reducing the noise between buyer and seller would yield immediate tangible benefits.
Even more life-changing would be this type of investment in our other personal relationships.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Writing | 2 Comments »