Marketing Places, Spaces, People & Ideas

Posts Tagged ‘city growth’

Branding Places

September 28th, 2009 by Mandy Vavrinak

What you say about your place is marketing. What people think about your place is branding. When I see a city manager’s business card produced in house and printed on donated paper at the least expensive price point possible, with a “logo” that consists of a divided shape of some sort with each quadrant filled by some hallmark of place history, I shudder. Again. What is the promise?

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Posted in Cities & Towns, Economic Development, Marketing, Retail Growth | 2 Comments »

Does Place Still Matter?

September 16th, 2009 by Mandy Vavrinak

I’ve been thinking… perhaps Florida’s definition of “place” is too narrow, though, to apply to today’s socially-connected world. Perhaps the new organizing unit is knowledge…. where it lives, how its found and accessed, and then how it can be acted upon. Maybe now it’s all about what you can do in a SPACE rather than in a PLACE. Today’s spaces are not defined so much by walls or physical boundaries as they are self-sorted, self-elected affinities. I am part of several “spaces” online and also offline, nearly all of which I’ve chosen belonging

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Posted in Cities & Towns, Economic Development, Marketing, Retail Growth | 3 Comments »

A Primer for Cities on Retail Development

July 23rd, 2009 by Mandy Vavrinak

Co-authored by Rickey Hayes and Mandy Vavrinak
More and more cities and communities are realizing that growing their retail base wisely is an integral part of any balanced and long-term economic development strategy. Not every city can support extensive retail; overbuilding in some categories and areas has contributed to today’s economic woes in the retail sector. [...]

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Posted in Economic Development | No Comments »