Marketing Places, Spaces, People & Ideas
Posts Tagged ‘city growth’
Cautious Optimism Reigns at RECon
This year, the mood, pace and tone of RECon (the International Council of Shopping Centers annual Retail Convention in Las Vegas) is palpably different. Whatever the economists say, the winds have shifted in the development and tenanting side of retail. A few observations from days 1 and 2 of the show: People are dressed for [...]
Heading to Vegas, Leaving the High Heels at Home
Some of you know that about half of my consulting-side work is in economic development for cities and site owners. Mostly retail, but we also help cities attract new residential and industrial/office development as well. It’s work I love because if I do my job well, a corner of the world is a better place [...]
About Economic Development Marketing (Place Marketing)
Perhaps, if you’ve found my site through PR, Marketing or Social Media searches, links or posts, you found this page and wondered how it all fits together. I love marketing places… economic development marketing is a specialty of mine. Telling the story of a place, for a particular purpose, helps to achieve goals that benefit [...]
Branding Places
What you say about your place is marketing. What people think about your place is branding. When I see a city manager’s business card produced in house and printed on donated paper at the least expensive price point possible, with a “logo” that consists of a divided shape of some sort with each quadrant filled by some hallmark of place history, I shudder. Again. What is the promise?
Does Place Still Matter?
I’ve been thinking… perhaps Florida’s definition of “place” is too narrow, though, to apply to today’s socially-connected world. Perhaps the new organizing unit is knowledge…. where it lives, how its found and accessed, and then how it can be acted upon. Maybe now it’s all about what you can do in a SPACE rather than in a PLACE. Today’s spaces are not defined so much by walls or physical boundaries as they are self-sorted, self-elected affinities. I am part of several “spaces” online and also offline, nearly all of which I’ve chosen belonging
A Primer for Cities on Retail Development
Co-authored by Rickey Hayes and Mandy Vavrinak More and more cities and communities are realizing that growing their retail base wisely is an integral part of any balanced and long-term economic development strategy. Not every city can support extensive retail; overbuilding in some categories and areas has contributed to today’s economic woes in the retail [...]
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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