Marketing Places, Spaces, People & Ideas

Posts Tagged ‘Business’

Waste Management, PR and Reality TV

February 12th, 2010 by Mandy Vavrinak

I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog.
This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling of [...]

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Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »

They Buy Because We Use These > Brand Audit, Pt 2

January 4th, 2010 by Mandy Vavrinak

By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information.
Talk to your customers. Especially your best [...]

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Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 1 Comment »

DIY Brand Audit for Small Businesses

December 28th, 2009 by Mandy Vavrinak

This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:

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Posted in Marketing, Small Business, Social Media | 5 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

Taking on New Project With FOX23 Tulsa

November 1st, 2009 by Mandy Vavrinak

Marrying the idea of sharing what we each individually knew (and could collectively add) to the concept of helping a business effectively use social media excited all of us.

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Posted in Marketing, Public Relations, Small Business, Social Media | 1 Comment »

Beyond “Know Your Audience” > Writing With Purpose

October 8th, 2009 by Mandy Vavrinak

But I challenge you to go beyond “writing for people interested in marketing” (for instance)… are they neophytes? Experienced but still enthusiastic? Jaded? Bored with the field and seeking new inspiration? A post that would appeal to a neophyte marketer and one that would appeal to the jaded among us are likely very different posts even though both would be written for people interested in marketing.

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Posted in Marketing, Small Business, Social Media, Writing | 3 Comments »

Twitter Me This, Batman

September 26th, 2009 by Mandy Vavrinak

But beyond the practical… Twitter me this, Batman… why do we try to use Twitter as a giant echo chamber?

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Posted in Marketing, Small Business, Social Media, Social Media | 2 Comments »

Does Place Still Matter?

September 16th, 2009 by Mandy Vavrinak

I’ve been thinking… perhaps Florida’s definition of “place” is too narrow, though, to apply to today’s socially-connected world. Perhaps the new organizing unit is knowledge…. where it lives, how its found and accessed, and then how it can be acted upon. Maybe now it’s all about what you can do in a SPACE rather than in a PLACE. Today’s spaces are not defined so much by walls or physical boundaries as they are self-sorted, self-elected affinities. I am part of several “spaces” online and also offline, nearly all of which I’ve chosen belonging

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Posted in Cities & Towns, Economic Development, Marketing, Retail Growth | 3 Comments »

5 Basic Communication Rules

August 25th, 2009 by Mandy Vavrinak

If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Writing | 3 Comments »

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