Posts Tagged ‘Business’
July 26th, 2010 by Mandy Vavrinak
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]
Tags: Business, connectivity, Crossroads Communications, Google, Inception, Marketing, relevance, Small Business, Social Media
Posted in Business, Relevance and Passion, Marketing, Small Business, Social Media | No Comments »
July 8th, 2010 by Mandy Vavrinak
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Tags: Business, business development, Communication, connectivity, Doug Stewart, Mandy Vavrinak, Marketing, PR, Small Business, Social Media, TV, Twitter
Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Social Media | No Comments »
April 16th, 2010 by Mandy Vavrinak
If you’ve been there, you know it stinks… and sometimes the worst of it isn’t the financial difficulty, it’s the confidence shattering, ego body blow that does you in. While I own my business so I can’t technically “get fired,” it feels very much the same when a client decides to go another route and [...]
Tags: Business, business development, Communication, Lessons Learned, life, Marketing
Posted in Marketing, Small Business | 5 Comments »
February 12th, 2010 by Mandy Vavrinak
I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog. This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling [...]
Tags: Business, job, Journal Record, Lessons Learned, Marketing, PR, reality TV, Undercover Boss
Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »
January 22nd, 2010 by Mandy Vavrinak
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]
Tags: Business, business development, Communication, Marketing, messaging, planning, PR, Writing
Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »
January 4th, 2010 by Mandy Vavrinak
By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information. Talk to your customers. Especially your [...]
Tags: Business, business development, Inspiration, Marketing, marketing places, planning
Posted in Business, Relevance and Passion, Economic Development, Marketing, Small Business | 1 Comment »
December 28th, 2009 by Mandy Vavrinak
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Tags: Business, business development, Marketing, marketing places, planning, Social Media
Posted in Marketing, Small Business, Social Media | 5 Comments »
November 1st, 2009 by Mandy Vavrinak
Marrying the idea of sharing what we each individually knew (and could collectively add) to the concept of helping a business effectively use social media excited all of us.
Tags: Business, FOX23, Marketing, passion, Social Media
Posted in Marketing, Public Relations, Small Business, Social Media | 1 Comment »
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