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Posts Tagged ‘business development’

That’s What She Said… interview on PR and Social Media

July 8th, 2010 by Mandy Vavrinak

Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Social Media | No Comments »

Welcome to the Age of the Social Shareholder

June 28th, 2010 by Mandy Vavrinak

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

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Posted in Business, Relevance and Passion, Marketing, Small Business, Social Media, Social Media | 4 Comments »

Why You Should Attend Get Social

May 3rd, 2010 by Mandy Vavrinak

It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and [...]

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Posted in Marketing, Small Business, Social Media, Social Media | No Comments »

On Getting Fired

April 16th, 2010 by Mandy Vavrinak

If you’ve been there, you know it stinks… and sometimes the worst of it isn’t the financial difficulty, it’s the confidence shattering, ego body blow that does you in. While I own my business so I can’t technically “get fired,” it feels very much the same when a client decides to go another route and [...]

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Posted in Marketing, Small Business | 5 Comments »

Fanning the Flame in Tulsa

April 7th, 2010 by Mandy Vavrinak

At Ignite Tulsa last month, I talked about “Why Passion Doesn’t Change Anything.” I wanted people to come away with the idea that passion, by itself, doesn’t accomplish change, or make love true, or make you money. In other words, don’t be passionate; be effective. And now, those of you out there (and you know who you are) who have an idea, a passion, a… something you know can succeed, have your chance to go be effective.

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Posted in Marketing, Small Business | 1 Comment »

Business is Picking Up…

March 26th, 2010 by Mandy Vavrinak

And that’s a very good thing. Unfortunately, it means that I haven’t had much time this week to write. I have a post titled, “What I’m Doing Differently and Why,” half-written and definitely not ready to share. One of the things it talks about is making sure the activities that build my business and build [...]

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Posted in Marketing, Public Relations, Small Business | 5 Comments »

About Economic Development Marketing (Place Marketing)

March 11th, 2010 by Mandy Vavrinak

Perhaps, if you’ve found my site through PR, Marketing or Social Media searches, links or posts, you found this page and wondered how it all fits together. I love marketing places… economic development marketing is a specialty of mine. Telling the story of a place, for a particular purpose, helps to achieve goals that benefit [...]

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Posted in Partners | No Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

They Buy Because We Use These > Brand Audit, Pt 2

January 4th, 2010 by Mandy Vavrinak

By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information. Talk to your customers. Especially your [...]

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Posted in Business, Relevance and Passion, Economic Development, Marketing, Small Business | 1 Comment »

DIY Brand Audit for Small Businesses

December 28th, 2009 by Mandy Vavrinak

This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:

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Posted in Marketing, Small Business, Social Media | 5 Comments »

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