Comments on: Start with WHY – and Win http://mandyvavrinak.com/marketing/start-with-why-%e2%80%93-and-win/ Marketing Musings Mon, 26 Jul 2010 19:26:16 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Mandy Vavrinak http://mandyvavrinak.com/marketing/start-with-why-%e2%80%93-and-win/comment-page-1/#comment-262 Mandy Vavrinak Tue, 06 Apr 2010 13:25:13 +0000 http://mandyvavrinak.com/?p=184#comment-262 It was a conversation with a client, actually... one who didn't really want to delve into the "why." I firmly believe in starting with the objectives, and I've found that many businesspeople don't really know their own business that well. They have goal language, but don't really "get" where their true profit comes from or how to capitalize on it. I don't let clients off with, "I want to generate more sales" as a goal :) It was a conversation with a client, actually… one who didn’t really want to delve into the “why.” I firmly believe in starting with the objectives, and I’ve found that many businesspeople don’t really know their own business that well. They have goal language, but don’t really “get” where their true profit comes from or how to capitalize on it. I don’t let clients off with, “I want to generate more sales” as a goal :)

]]> By: J. Michael Thurman http://mandyvavrinak.com/marketing/start-with-why-%e2%80%93-and-win/comment-page-1/#comment-206 J. Michael Thurman Sun, 24 Jan 2010 15:52:06 +0000 http://mandyvavrinak.com/?p=184#comment-206 That's "...led you to focus on 'why'?" :-o That’s “…led you to focus on ‘why’?” :-o

]]> By: J. Michael Thurman http://mandyvavrinak.com/marketing/start-with-why-%e2%80%93-and-win/comment-page-1/#comment-205 J. Michael Thurman Sun, 24 Jan 2010 15:50:36 +0000 http://mandyvavrinak.com/?p=184#comment-205 Why is "why" always at the end of the "5 Ws" list? Okay, that's not important to the discussion. What is important is this: It doesn't matter whether it's college,work, or life, "why" is the one question we really should answer. What person, incident, or reflection led you to focus one "why"? Best, Michael Why is “why” always at the end of the “5 Ws” list?

Okay, that’s not important to the discussion. What is important is this:

It doesn’t matter whether it’s college,work, or life, “why” is the one question we really should answer.

What person, incident, or reflection led you to focus one “why”?

Best,
Michael

]]> By: Tweets that mention Start with WHY – and Win « Marketing Places, Spaces, People & Ideas -- Topsy.com http://mandyvavrinak.com/marketing/start-with-why-%e2%80%93-and-win/comment-page-1/#comment-204 Tweets that mention Start with WHY – and Win « Marketing Places, Spaces, People & Ideas -- Topsy.com Fri, 22 Jan 2010 22:10:16 +0000 http://mandyvavrinak.com/?p=184#comment-204 [...] This post was mentioned on Twitter by Mandy Vavrinak and Mandy Vavrinak, J. Michael Thurman. J. Michael Thurman said: RT @Mandy_Vavrinak: Start with WHY – and Win « Marketing Places, Spaces, People & Ideas http://bit.ly/7dj2Xx > latest blog post :) [...] [...] This post was mentioned on Twitter by Mandy Vavrinak and Mandy Vavrinak, J. Michael Thurman. J. Michael Thurman said: RT @Mandy_Vavrinak: Start with WHY – and Win « Marketing Places, Spaces, People & Ideas http://bit.ly/7dj2Xx > latest blog post :) [...]

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