Comments on: Real Time Relevance – The New SEO http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/ Marketing Musings Mon, 26 Jul 2010 19:26:16 -0700 hourly 1 http://wordpress.org/?v=3.0 By: baltimore web design http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-336 baltimore web design Thu, 03 Jun 2010 02:35:52 +0000 http://mandyvavrinak.com/?p=402#comment-336 how many sites have you visited where you get back to the home page of the site by clicking a big "home" link? Quite a few, I bet. All these sites are missing out on some easy, free keyword optimization. They're optimizing their home page for "home" when they should be optimizing it for their main keyword. You could change the "home" text to read "seo firm home", "cake recipes home", thereby giving yourself a boost for "seo firm" or "cake recipes". how many sites have you visited where you get back to the home page of the site by clicking a big “home” link? Quite a few, I bet. All these sites are missing out on some easy, free keyword optimization. They’re optimizing their home page for “home” when they should be optimizing it for their main keyword. You could change the “home” text to read “seo firm home”, “cake recipes home”, thereby giving yourself a boost for “seo firm” or “cake recipes”.

]]> By: Edmundo Harkins http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-151 Edmundo Harkins Wed, 23 Dec 2009 16:34:06 +0000 http://mandyvavrinak.com/?p=402#comment-151 Thank you for the sound critique. Me and my neighbor were just setting up to do some research about this. I am very glad to see such great info being shared freely out there. Thank you for the sound critique. Me and my neighbor were just setting up to do some research about this. I am very glad to see such great info being shared freely out there.

]]> By: Mandy Vavrinak http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-130 Mandy Vavrinak Thu, 17 Dec 2009 20:44:29 +0000 http://mandyvavrinak.com/?p=402#comment-130 Matthew, I think your point about real world versus assumed value is a good one. It's too soon to tell how real time search integration will play out for large or small businesses, but I'm certain it's going to grow. I see this as a beginning... It may take a lot to "trigger" real time search right now, but I expect that trigger point to drop, and drop... Until real time, geo-targeted search is the norm. And then... When a hailstorm hits the midwest and thousands of people start searching for a roofing company specializing in impact-resistant shingles (trust me, I live in Oklahoma), the savvy small roofing company will be positioned to take best advantage of the customers real-time search can deliver. No one gets that excited about shingles... Until they have a leaking roof. :) Matthew,

I think your point about real world versus assumed value is a good one. It’s too soon to tell how real time search integration will play out for large or small businesses, but I’m certain it’s going to grow. I see this as a beginning… It may take a lot to “trigger” real time search right now, but I expect that trigger point to drop, and drop… Until real time, geo-targeted search is the norm.
And then… When a hailstorm hits the midwest and thousands of people start searching for a roofing company specializing in impact-resistant shingles (trust me, I live in Oklahoma), the savvy small roofing company will be positioned to take best advantage of the customers real-time search can deliver.
No one gets that excited about shingles… Until they have a leaking roof. :)

]]> By: Matthew Egan http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-128 Matthew Egan Thu, 17 Dec 2009 19:14:38 +0000 http://mandyvavrinak.com/?p=402#comment-128 I just worry that all this noise about the "immediacy" or "relevance" in searches will fall short from effecting small and medium sized businesses. How many tweets do you really think that small roofing company is going to get about a product like roofing? Does anyone out there get all excited about shingles? Seriously? It creates more SEO power for the powerful, the connected, the large sites that already had the most links, but for the client of the average SEO this change, in my opinion, won't be as impactful as many of these blogs are saying. Real world use vs. assumed value. I doubt even a popular restaurant could trend enough tweets to show up on Google. If you're not a major event attracting hundreds or thousands of visitors/viewers/attendees you're going to be overlooked by this new integration. How many tweets does it take to get to the gooey center of this new update to Google? How much of the internet does this change actually effect? I'm guessing a lot fewer than everyone is making it seem. I just worry that all this noise about the “immediacy” or “relevance” in searches will fall short from effecting small and medium sized businesses. How many tweets do you really think that small roofing company is going to get about a product like roofing? Does anyone out there get all excited about shingles? Seriously?

It creates more SEO power for the powerful, the connected, the large sites that already had the most links, but for the client of the average SEO this change, in my opinion, won’t be as impactful as many of these blogs are saying.

Real world use vs. assumed value. I doubt even a popular restaurant could trend enough tweets to show up on Google. If you’re not a major event attracting hundreds or thousands of visitors/viewers/attendees you’re going to be overlooked by this new integration.

How many tweets does it take to get to the gooey center of this new update to Google? How much of the internet does this change actually effect? I’m guessing a lot fewer than everyone is making it seem.

]]> By: Mandy Vavrinak http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-127 Mandy Vavrinak Tue, 15 Dec 2009 14:00:47 +0000 http://mandyvavrinak.com/?p=402#comment-127 I've been thinking about relevance and the web for awhile... seems to me to be the future of web and ultimately the reason for existence for connection platforms. What the people I "know" - even if that knowing is strictly digital - recommend to me carries more weight than what Google tells me about. I know my own "search for info" habits have changed radically over the past two years... less Google and more connection-based. More relevant :) I hope real-time search increases relevance, but I think it may end up muddying both pure search and digital relevance. People may be confused about how and where to find the most relevant (and trustworthy) info. Exciting times we live in! I’ve been thinking about relevance and the web for awhile… seems to me to be the future of web and ultimately the reason for existence for connection platforms. What the people I “know” – even if that knowing is strictly digital – recommend to me carries more weight than what Google tells me about. I know my own “search for info” habits have changed radically over the past two years… less Google and more connection-based. More relevant :)
I hope real-time search increases relevance, but I think it may end up muddying both pure search and digital relevance. People may be confused about how and where to find the most relevant (and trustworthy) info. Exciting times we live in!

]]> By: Maria Reyes-McDavis http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-126 Maria Reyes-McDavis Mon, 14 Dec 2009 23:50:00 +0000 http://mandyvavrinak.com/?p=402#comment-126 This is a great post. Relevancy, connections, and social influence are all becoming an integrated part of SEO (or as I call it SMO - social media optimization). Companies have to now take seriously the impact they will feel (good or bad) in not monitoring this vital part of the web. :-) Great chat last night! This is a great post. Relevancy, connections, and social influence are all becoming an integrated part of SEO (or as I call it SMO – social media optimization). Companies have to now take seriously the impact they will feel (good or bad) in not monitoring this vital part of the web. :-) Great chat last night!

]]> By: Real-Time Public Relations > Death Knell for ‘Collect & Reflect’ http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-125 Real-Time Public Relations > Death Knell for ‘Collect & Reflect’ Mon, 14 Dec 2009 21:23:45 +0000 http://mandyvavrinak.com/?p=402#comment-125 [...] you’ve perused these posts. None are long, drawn out video-imbued time sinks, I promise. Real Time Relevance - The New SEO Mashable Inside Facebook Google’s post James Ball’s [...] [...] you’ve perused these posts. None are long, drawn out video-imbued time sinks, I promise. Real Time Relevance – The New SEO Mashable Inside Facebook Google’s post James Ball’s [...]

]]> By: Mandy Vavrinak http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-124 Mandy Vavrinak Mon, 14 Dec 2009 15:01:51 +0000 http://mandyvavrinak.com/?p=402#comment-124 I agree... I think the "fields" of SEO and marketing and PR are on a crash course as the relevant web grows. I agree… I think the “fields” of SEO and marketing and PR are on a crash course as the relevant web grows.

]]> By: Sally http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-122 Sally Mon, 14 Dec 2009 07:06:43 +0000 http://mandyvavrinak.com/?p=402#comment-122 You don't have to be a Search Marketing Expert to know what you're talking about. It's taking what you know and applying it affectively to get the results you want and are looking for. You don’t have to be a Search Marketing Expert to know what you’re talking about. It’s taking what you know and applying it affectively to get the results you want and are looking for.

]]> By: Google's Real Time Search Posts via #BlogChat | LaLunaBlanca http://mandyvavrinak.com/marketing/real-time-relevance-the-new-seo/comment-page-1/#comment-120 Google's Real Time Search Posts via #BlogChat | LaLunaBlanca Mon, 14 Dec 2009 05:34:01 +0000 http://mandyvavrinak.com/?p=402#comment-120 [...] Vavrinacks “Real Time Relevance, the New SEO“ One of her points: ““Buzz” has another dimension now. Real time matters because it [...] [...] Vavrinacks “Real Time Relevance, the New SEO“ One of her points: ““Buzz” has another dimension now. Real time matters because it [...]

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