Comments on: Branding Places http://mandyvavrinak.com/economic-development/branding-places/ Crossroads Communications | Mandy Vavrinak Thu, 09 Sep 2010 03:51:12 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Mandy Vavrinak http://mandyvavrinak.com/economic-development/branding-places/comment-page-1/#comment-38 Mandy Vavrinak Wed, 30 Sep 2009 19:32:55 +0000 http://mandyvavrinak.com/?p=230#comment-38 Pamela, Thinking about brand the way your team did & supporting it with relevant events is so smart :) Pamela,

Thinking about brand the way your team did & supporting it with relevant events is so smart :)

]]> By: Pamela Tobin http://mandyvavrinak.com/economic-development/branding-places/comment-page-1/#comment-37 Pamela Tobin Wed, 30 Sep 2009 18:47:56 +0000 http://mandyvavrinak.com/?p=230#comment-37 Mandy, Amen to that! Under my leadership at the Downtown Albany BID in NY we developed a brand for the downtown area. After nearly two years of struggling with the 'museum style design' we changed course and went to a look that was more progressive and a brand promise we could live up to. 'Downtown Albany: Worth Discovering Since 1609'. Playing up our history while promising 'great dining, great events and great performances.' We then launched it with a promotional campaign, Restaurant Week, a prix-fixed 3-course meal for $16.09. Not only did all participating restaurants sell out reservations for the week, telephone survey's indicated a 15% recall rate identifying the district with the brand. Pamela Tobin Mandy, Amen to that! Under my leadership at the Downtown Albany BID in NY we developed a brand for the downtown area. After nearly two years of struggling with the ‘museum style design’ we changed course and went to a look that was more progressive and a brand promise we could live up to. ‘Downtown Albany: Worth Discovering Since 1609′. Playing up our history while promising ‘great dining, great events and great performances.’ We then launched it with a promotional campaign, Restaurant Week, a prix-fixed 3-course meal for $16.09. Not only did all participating restaurants sell out reservations for the week, telephone survey’s indicated a 15% recall rate identifying the district with the brand.

Pamela Tobin

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