Marketing Places, Spaces, People & Ideas
Archive for the ‘Social Media’ Category
Reflection Doesn’t Suit Me
Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…
That’s What She Said… interview on PR and Social Media
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Welcome to the Age of the Social Shareholder
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
Struggling to Find Your Voice
I’ve talked to many groups, clients, friends, family members and even some random strangers (it’s my husband’s fault, he’s just like that) about blogging and content generation over the past year. Many of those hearing my words looked at me like I had recently grown a second head. For all those out there who are [...]
Why You Should Attend Get Social
It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and [...]
PR in the Real World
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]
More Favorite PR People, Tips & Resources
A few weeks back, I posted then original PR People, Tips & Resources post. Several of you submitted additional people, espectially, whom you thought should be included. I’ve vetted, added and here, for your enjoyment, is a new and improved list of PR goodness. Again, please use the comments to let me know if you [...]
Is it still all about Location, Location, Location?
The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be. I resisted the allure [...]
My brother is a shoe bomber (Or… context matters)
So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.
Waste Management, PR and Reality TV
I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog. This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling [...]
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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Blogroll
- A n n a r c h y
- Advertising Age – Top Work
- Altitude Branding
- Brains On Fire Blog
- Brandhabits
- Copyblogger
- davefleet.com
- Development Blog
- Documentation
- eGrace Creative
- Full Tilt Blogging.com
- instantShift
- Lead Change Group
- Media Relations Blog – TopRank Online Marketing
- Personal Branding Blog – Dan Schawbel
- Retail Traffic
- Seth’s Blog
- Small Business Marketing Blog from Duct Tape Marketing
- Suggest Ideas
- Support Forum
- TechCrunch
- The Bad Pitch Blog
- The Viral Garden
- Web design that excites people: S.Joy Studios
- Wired PR Works