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Archive for the ‘Social Media’ Category

Is it still all about Location, Location, Location?

March 11th, 2010 by Mandy Vavrinak

The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of  location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be.
I resisted the allure for [...]

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Posted in Marketing, Retail Growth, Small Business, Social Media, Social Media | 2 Comments »

Some Favorite PR People, Sites and Resources

March 3rd, 2010 by Mandy Vavrinak

I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys.
I compiled a beginning list on the Journal Record’s [...]

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Posted in Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

My brother is a shoe bomber (Or… context matters)

February 26th, 2010 by Mandy Vavrinak

So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.

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Posted in Interesting Stuff / Other Things, Marketing, Public Relations, Small Business, Social Media, Writing | No Comments »

Waste Management, PR and Reality TV

February 12th, 2010 by Mandy Vavrinak

I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog.
This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling of [...]

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Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »

I Hate This Ford Commercial And Why

February 5th, 2010 by Mandy Vavrinak

I don’t normally rant on this blog… not really my style. But I feel compelled to cry out against the marketing sins of Jim Norton Ford in Tulsa.
Ford is the only American motor vehicle company that posted growth last month. Ford did not take bail-out money and is taking its corporate marketing in a [...]

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Posted in Marketing, Small Business, Social Media | No Comments »

Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »

ODOT Learns Twitter The Hard Way

October 27th, 2009 by Mandy Vavrinak

My response to the OkDOT / SaxsumPR Twitter tempest.

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Posted in Marketing, Public Relations, Social Media | 7 Comments »

Automating Politeness

October 3rd, 2009 by Mandy Vavrinak

There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….

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Posted in Interesting Stuff / Other Things, Marketing, Social Media, Social Media | 7 Comments »

Twitter Me This, Batman

September 26th, 2009 by Mandy Vavrinak

But beyond the practical… Twitter me this, Batman… why do we try to use Twitter as a giant echo chamber?

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Posted in Marketing, Small Business, Social Media, Social Media | 2 Comments »

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