Archive for the ‘Small Business’ Category
March 11th, 2010 by Mandy Vavrinak
The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be.
I resisted the allure for [...]
Tags: connectivity, location, marketing places, mobile, relevance, retail, Social Media
Posted in Marketing, Retail Growth, Small Business, Social Media, Social Media | 2 Comments »
February 26th, 2010 by Mandy Vavrinak
So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.
Tags: Communication, context, Lessons Learned, life
Posted in Interesting Stuff / Other Things, Marketing, Public Relations, Small Business, Social Media, Writing | No Comments »
February 12th, 2010 by Mandy Vavrinak
I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog.
This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling of [...]
Tags: Business, job, Journal Record, Lessons Learned, Marketing, PR, reality TV, Undercover Boss
Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »
February 5th, 2010 by Mandy Vavrinak
I don’t normally rant on this blog… not really my style. But I feel compelled to cry out against the marketing sins of Jim Norton Ford in Tulsa.
Ford is the only American motor vehicle company that posted growth last month. Ford did not take bail-out money and is taking its corporate marketing in a [...]
Tags: Advertising, Business Growth, Ford, Marketing, Radio
Posted in Marketing, Small Business, Social Media | No Comments »
January 28th, 2010 by Mandy Vavrinak
I noticed yesterday that new results were on my Google results page (entry on the page, above?). A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]
Tags: Communication, connectivity, Google, Marketing, real time search, relevance, Social Media, web site
Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »
January 22nd, 2010 by Mandy Vavrinak
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]
Tags: Business, business development, Communication, Marketing, messaging, planning, PR, Writing
Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »
January 4th, 2010 by Mandy Vavrinak
By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information.
Talk to your customers. Especially your best [...]
Tags: Business, business development, Inspiration, Marketing, marketing places, planning
Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 1 Comment »
December 28th, 2009 by Mandy Vavrinak
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Tags: Business, business development, Marketing, marketing places, planning, Social Media
Posted in Marketing, Small Business, Social Media | 5 Comments »
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