Marketing Places, Spaces, People & Ideas
Archive for the ‘Writing’ Category
No One Pays To Be Informed
In the long ago days – say 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the WSJ or NYT. What [...]
Struggling to Find Your Voice
I’ve talked to many groups, clients, friends, family members and even some random strangers (it’s my husband’s fault, he’s just like that) about blogging and content generation over the past year. Many of those hearing my words looked at me like I had recently grown a second head. For all those out there who are [...]
Some Favorite PR People, Sites and Resources
I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys. I compiled a beginning list on the Journal [...]
My brother is a shoe bomber (Or… context matters)
So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.
Start with WHY – and Win
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]
It’s NOT a “Fall Festival”
It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.
Truths About Building Community
If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”
Hardwired to Communicate
Humans are hardwired to communicate. Effective communication involves framing and sending signals plus receiving/interpreting them accurately. Reducing the noise between buyer and seller would yield immediate tangible benefits.
Even more life-changing would be this type of investment in our other personal relationships.
Beyond “Know Your Audience” > Writing With Purpose
But I challenge you to go beyond “writing for people interested in marketing” (for instance)… are they neophytes? Experienced but still enthusiastic? Jaded? Bored with the field and seeking new inspiration? A post that would appeal to a neophyte marketer and one that would appeal to the jaded among us are likely very different posts even though both would be written for people interested in marketing.
5 Basic Communication Rules
If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.
About Mandy Vavrinak
- I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We are dedicated to helping you grow your business or grow your city.
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Blogroll
- A n n a r c h y
- Advertising Age – Top Work
- Altitude Branding
- Brains On Fire Blog
- Brandhabits
- Copyblogger
- davefleet.com
- Development Blog
- Documentation
- eGrace Creative
- Full Tilt Blogging.com
- instantShift
- Lead Change Group
- Media Relations Blog – TopRank Online Marketing
- Personal Branding Blog – Dan Schawbel
- Retail Traffic
- Seth’s Blog
- Small Business Marketing Blog from Duct Tape Marketing
- Suggest Ideas
- Support Forum
- TechCrunch
- The Bad Pitch Blog
- The Viral Garden
- Web design that excites people: S.Joy Studios
- Wired PR Works