Archive for the ‘Public Relations’ Category
July 8th, 2010 by Mandy Vavrinak
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Tags: Business, business development, Communication, connectivity, Doug Stewart, Mandy Vavrinak, Marketing, PR, Small Business, Social Media, TV, Twitter
Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Social Media | No Comments »
June 23rd, 2010 by Mandy Vavrinak
In the long ago days – say 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the WSJ or NYT. What [...]
Tags: Communication, curation, everything is different, ideas, information gathering, Marketing, News, Newspaper, TV
Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Uncategorized, Writing | 3 Comments »
June 17th, 2010 by Mandy Vavrinak
Luckily, they weren’t my clients when those things happened… and that’s because a bit of preparation goes a long, long way to solving the pre-TV panic attack. Here’s a few basic rules and tips to keep your TV appearance a positive thing for you and your business or cause:
Tags: Appearances, Mandy Vavrinak, Marketing, Promotions, Small Business, Television, TV
Posted in Marketing, Public Relations, Small Business | No Comments »
April 30th, 2010 by Mandy Vavrinak
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]
Tags: Andolini's Pizza, Crossroads Communications, Mandy Vavrinak, Marketing, Mistakes, PR, Public Relations, Small Business
Posted in Marketing, Public Relations, Small Business, Social Media | 5 Comments »
February 26th, 2010 by Mandy Vavrinak
So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.
Tags: Communication, context, Lessons Learned, life
Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Writing | No Comments »
February 12th, 2010 by Mandy Vavrinak
I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog. This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling [...]
Tags: Business, job, Journal Record, Lessons Learned, Marketing, PR, reality TV, Undercover Boss
Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »
January 22nd, 2010 by Mandy Vavrinak
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… [...]
Tags: Business, business development, Communication, Marketing, messaging, planning, PR, Writing
Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »
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