Marketing Places, Spaces, People & Ideas

Archive for the ‘Marketing’ Category

Some Favorite PR People, Sites and Resources

March 3rd, 2010 by Mandy Vavrinak

I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys.
I compiled a beginning list on the Journal Record’s [...]

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Posted in Public Relations, Small Business, Social Media, Social Media, Writing | 4 Comments »

My brother is a shoe bomber (Or… context matters)

February 26th, 2010 by Mandy Vavrinak

So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.

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Posted in Interesting Stuff / Other Things, Marketing, Public Relations, Small Business, Social Media, Writing | No Comments »

Waste Management, PR and Reality TV

February 12th, 2010 by Mandy Vavrinak

I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog.
This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling of [...]

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Posted in Marketing, Public Relations, Small Business, Social Media | No Comments »

I Hate This Ford Commercial And Why

February 5th, 2010 by Mandy Vavrinak

I don’t normally rant on this blog… not really my style. But I feel compelled to cry out against the marketing sins of Jim Norton Ford in Tulsa.
Ford is the only American motor vehicle company that posted growth last month. Ford did not take bail-out money and is taking its corporate marketing in a [...]

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Posted in Marketing, Small Business, Social Media | No Comments »

Google Goes Social And Size Does Matter

January 28th, 2010 by Mandy Vavrinak

I noticed yesterday that new results were on my Google results page (entry on the page, above?).  A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others.
Google’s take on Social Search mirrors what I’ve been saying (or my thoughts [...]

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Posted in Marketing, Small Business, Social Media, Social Media | 3 Comments »

Start with WHY – and Win

January 22nd, 2010 by Mandy Vavrinak

List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists.
I’m not against all lists… I [...]

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Posted in Marketing, Public Relations, Small Business, Social Media, Social Media, Writing | 3 Comments »

They Buy Because We Use These > Brand Audit, Pt 2

January 4th, 2010 by Mandy Vavrinak

By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information.
Talk to your customers. Especially your best [...]

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Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 1 Comment »

Pause For Station Break…

December 29th, 2009 by Mandy Vavrinak

I was getting ready to write the second post in the DIY Brand Audit for Businesses post when I wondered… since the first one didn’t exactly generate conversations, comments, crazy sharing… maybe I’d better evaluate.
I’m just wondering what you would like to see/hear/explore in this space. The blog is going to evolve in the [...]

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Posted in Economic Development, Interesting Stuff / Other Things, Marketing, Small Business | 3 Comments »

DIY Brand Audit for Small Businesses

December 28th, 2009 by Mandy Vavrinak

This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:

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Posted in Marketing, Small Business, Social Media | 5 Comments »

Passion, Influence, Relevance and Bubbles

December 21st, 2009 by Mandy Vavrinak

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Posted in Interesting Stuff / Other Things, Marketing, Small Business, Social Media | 14 Comments »

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