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What Drives Your Digital Engine?

July 26th, 2010 by Mandy Vavrinak

I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]

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Posted in Business, Relevance and Passion, Marketing, Small Business, Social Media | No Comments »

Reflection Doesn’t Suit Me

July 12th, 2010 by Mandy Vavrinak

Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…

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Posted in Business, Relevance and Passion, Marketing, Social Media | 4 Comments »

That’s What She Said… interview on PR and Social Media

July 8th, 2010 by Mandy Vavrinak

Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Social Media, Social Media | No Comments »

Welcome to the Age of the Social Shareholder

June 28th, 2010 by Mandy Vavrinak

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

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Posted in Business, Relevance and Passion, Marketing, Small Business, Social Media, Social Media | 4 Comments »

No One Pays To Be Informed

June 23rd, 2010 by Mandy Vavrinak

In the long ago days – say 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the WSJ or NYT. What [...]

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Posted in Business, Relevance and Passion, Marketing, Public Relations, Small Business, Uncategorized, Writing | 3 Comments »

6 Tips For Preventing The Pre-TV Panic Attack

June 17th, 2010 by Mandy Vavrinak

Luckily, they weren’t my clients when those things happened… and that’s because a bit of preparation goes a long, long way to solving the pre-TV panic attack. Here’s a few basic rules and tips to keep your TV appearance a positive thing for you and your business or cause:

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Posted in Marketing, Public Relations, Small Business | No Comments »

Cautious Optimism Reigns at RECon

May 25th, 2010 by Mandy Vavrinak

This year, the mood, pace and tone of RECon (the International Council of Shopping Centers annual Retail Convention in Las Vegas) is palpably different. Whatever the economists say, the winds have shifted in the development and tenanting side of retail. A few observations from days 1 and 2 of the show: People are dressed for [...]

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Posted in Cities & Towns, Economic Development, Marketing, Retail Growth | 2 Comments »

Struggling to Find Your Voice

May 12th, 2010 by Mandy Vavrinak

I’ve talked to many groups, clients, friends, family members and even some random strangers (it’s my husband’s fault, he’s just like that) about blogging and content generation over the past year. Many of those hearing my words looked at me like I had recently grown a second head. For all those out there who are [...]

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Posted in Marketing, Small Business, Social Media, Writing | 10 Comments »

Why You Should Attend Get Social

May 3rd, 2010 by Mandy Vavrinak

It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and [...]

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Posted in Marketing, Small Business, Social Media, Social Media | No Comments »

PR in the Real World

April 30th, 2010 by Mandy Vavrinak

Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]

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Posted in Marketing, Public Relations, Small Business, Social Media | 5 Comments »

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