About Mandy Vavrinak

Building Marketing Partnerships

I believe in a down-to-earth, practical approach to marketing, including research and analysis. Marketing is both an art and a science, and the complementary marriage of those two elements is what generates excitement about a message within a target market.
Through experience designing successful marketing campaigns for business and municipal clients, I know what works to reach the right people with the right message at the right time and in the right medium. I thrive on learning all there is to know about new places, fields and businesses, an essential step in successfully marketing a place, product or service. We’re dedicated to helping you grow your business or grow your city. Tell me about your marketing challenges. There’s no cost for a consultation.

More about me, professionally:

Marketing pro, including advertising, PR and social media channels.
Writer, speaker, teacher – and that makes sense, if you think about it, because good marketing is really about creating connections. Connections require communication. I work hard to be an excellent communicator through written, spoken and demonstrative communication.

Designer – primarily print, but I work with some fabulous people who design primarily for the digital realm.

Experienced strategist – I believe in the necessity of investigation & understanding before attempting to market some thing, some one, an idea, place or space. We help clients with all sorts of strategy questions, not just marketing strategy.

Specialist in facilitated meetings to brainstorm and develop ideas to questions like…

1. Our market is static. How can we apply what we know to something new? How/where can we grow?
2. We need to attract new businesses to our town. What do we really have to offer? How do we quantify it, package it, sell it?
3. What should our internal structure look like if we are to achieve our goals… and do our goals make sense?

Efficient executor of tactics – Because no client has ever – EVER – said to me that the budget is unlimited, just do what I want.

I really love what I do. People trust me with their businesses… they want them to grow and thrive and I take that challenge and the responsibility to make it happen very seriously.

And a little about me personally:

Wife and the mom of 4 chidren. One starting high school, one just starting life – #babyV, born May 26, 2009. Also a lovely almost-7-yr-old daughter and a high-spirited 4-yr-old son.

I love chocolate. All kinds, but dark chocolate is my favorite.

Avid reader when I get the chance. Pretty even split between good fiction and “business reading.”

Avowed Apple user.

I detest dusting. Really, really hate it. Hopefully you won’t hold that against me.

Ready to go? Contact me here and tell me a little about what you want to do. We offer a one-hour consultation free of charge. I’ll be glad to listen to your challenge, take a look at your existing plans and materials, answer any questions, and tell you what I think… the best part about my business is getting to know people and their businesses. I look forward to meeting you!